How to Reactivate 'Dead' Leads from Last Year

The Goldmine in Your Database

Most trade businesses spend all their marketing budget trying to acquire new customers, completely ignoring the people who have already paid them money. Your past customers already know, like, and trust you—making them the easiest people to sell to.

The Reactivation Strategy

A database reactivation campaign involves sending a simple, low-pressure text message to your old contacts offering a seasonal check-up, a special discount, or just checking in to see if they need any maintenance.

The 3-Step Campaign

1. Segment your list: Group your contacts by the type of service they received.
2. Craft the message: Keep it casual. "Hi [Name], we're doing seasonal AC checkups in your area next week. Do you want me to pencil you in for a service?"
3. Automate the send: Use a CRM to send the messages in batches so you aren't overwhelmed with responses all at once.

The Results

Even a small reactivation campaign can generate thousands of dollars in booked jobs within 48 hours, with zero ad spend required.